Helping IVF & Fertility Clinics Generate Qualified, Treatment Ready Patients

Using paid advertising and automated follow-up systems to turn enquiries into booked consultations - without increasing staff or chasing leads.

See how we help clinics convert more patients 🡢

Built for Medical Clinics That Value Precision and Trust

At OpenRadial, we work exclusively with IVF, fertility, and medical clinics to build structured patient acquisition and follow-up systems.

We are not a general marketing agency — and we don’t try to be.

Our work sits at the intersection of paid advertising, patient communication, and operational systems, helping clinics attract the right patients and ensure every enquiry is handled with care, speed, and consistency.

Most clinics don’t struggle with demand — they struggle with leakage after the first enquiry. Delayed responses, unstructured follow-ups, and overwhelmed front desks result in lost consultations and unpredictable growth.

Our role is to fix that.

By installing clear systems for enquiry management, patient education, and follow-up, we help clinics move away from guesswork and toward predictable, repeatable patient flow — without increasing staff or compromising clinical standards.

Services

Patient Acquisition for IVF & Medical Clinics

We design and manage education-first advertising campaigns that attract the right patients for IVF and medical treatments. Our focus is on quality, eligibility, and intent — not volume — ensuring your clinic receives enquiries that are more likely to convert into consultations.

Patient Education & Trust Building

We build structured patient education systems that establish trust before the first consultation. Through messaging, educational content, and follow-ups, patients arrive informed, confident, and aligned with your clinic’s treatment process.

CRM, Follow-Up & Conversion Systems

We install and manage patient follow-up systems that ensure no serious enquiry is lost. From instant responses to structured counselling reminders and visibility into every patient interaction, we help clinics convert more enquiries without increasing staff workload.

FAQS

Do you guarantee IVF patients or treatment outcomes?

No. We do not guarantee clinical outcomes or treatment success rates.
What we do guarantee is the implementation of a structured patient acquisition and follow-up system designed to help clinics consistently attract and convert qualified, treatment-ready enquiries into booked consultations.

Clinical outcomes always depend on medical factors and patient suitability.

How is this different from a typical marketing or lead generation agency?

Most agencies focus only on generating enquiries.
We focus on the entire patient journey , from first enquiry to consultation - by combining paid advertising, patient qualification, and automated follow-up systems.

This ensures clinics don’t lose high-intent patients due to delayed responses, poor follow-up, or unstructured counselling workflows.

Will this increase workload for our doctors or front-desk team?

No. In most cases, it reduces workload.

Our systems pre-qualify enquiries, automate patient education and reminders, and prioritize serious patients. This allows your team to spend less time chasing leads and more time focusing on consultations and care.

Meet OpenRadial.

We are a specialist team focused exclusively on helping IVF, fertility, and medical clinics build predictable patient acquisition and follow-up systems.

Our background sits at the intersection of healthcare, paid media, and operational systems — allowing us to understand both the clinical sensitivity of medical services and the business realities clinics face every day.